Since the creation of min&ral joaillerie, two fundamental elements have always been at the heart of our concerns: people and the earth. With the will to act for the environment, and, on a local scale, in favor of the Mediterranean coast, our partnership with MerTerre was obvious. 

BESTOUAN x MERTERRE

The Mediterranean…

Anchored in the universe and origins of our brand, our Mediterranean environment is emerging as one of our daily inspirations. It was essential for us to act to preserve its environment and its biodiversity. A desire that we found among the objectives of the association SeaEarth which implements all the necessary means to contribute to the reduction of waste in aquatic environments in our region.

Partner of the MerTerre association since 2020, we have decided to donate to the association 10% of each order of the Bestouan line – our line in the colors of the Mediterranean – in order to contribute, at our level, to the preservation of our precious region.

CLEAN CALANQUES

On June 4, 2022 took place the 19th edition of the Calanques Propres event organized by the MerTerre association, in collaboration with the Remed Zero Plastique collaborative platform.

This waste collection operation aims to clean up the Mediterranean coast, from the Blue Coast to Saint-cyr-sur-mer, and to raise awareness of the characteristics and extent of pollution in the Calanques and the coast.

In 2020, 73 m3 of waste – the equivalent of 12 cars – was collected by 930 citizens mobilized through 80 associations.

This year, a clean-up from the Blue Coast to Saint-cyr-sur-mer, which turned out to be a real success for MerTerre:

2230 attendees
112 m³ waste collected
8 291 kilos of waste collected
A big BRAVO for this hopeful operation!

We are proud to be able to contribute to this major collection through our partnership with the MerTerre association.

To find out more about the operations carried out by MerTerre, visit: https://mer-terre.org.

Official poster